Using anonymized mobility data via location intelligence technologies to look at park and trail usage.
Presented by:
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July 28, 2022
10:00 AM to 11:30 AM (Pacific Time) {more time zones}
Cost (RECORDING):
FREE for membersNote:
Closed Captioning is available for this webinar.
Learning Credits are available for this webinar.
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How well do you know your trail users? Common methodologies for calculating visits and general trail usage require manual surveys and the physical placement of sensors. This presentation shares how new movement and location intelligence technologies can provide trail agencies, builders, and planners with better information about where people access trails, when they’re most likely to visit, how many times they return, and general characteristics (like income, race, ethnicity, social vulnerability, distance from home, etc.) of visitors.
While trails and green spaces are built and maintained to serve nearby communities, it is often difficult to plan amenities, ensure equitable use, measure the impact of special events, compare visitor metrics with similar parks, measure the impact of marketing initiatives and justify and evaluate grants for funding using anonymized location data and insights regarding trail users. Better data is the first step to making trails and recreational areas more accessible, inclusive, and fun for the people who use them.
The presenters will share information about some new technology intended to improve trail analysis. Join this webinar to dive into use cases and learn what innovative methods have been used by organizations and agencies seeking to improve public trails.
This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).
Mike Passo, Executive Director, American Trails
Marshfield, Wisconsin
Mike Passo is the Executive Director of American Trails. Mike has also served as the Executive Director of the Professional Trailbuilders Association and the owner and operator of a sea kayak outfitter called Elakah Expeditions. Mike has led groups of all backgrounds, ages and abilities on sea kayak expeditions in the San Juan Islands of Washington, Vancouver Island in British Columbia, and in Glacier Bay, Alaska. Mike has conducted an extensive study of outdoor developed areas nationwide to determine the cost implications of construction according to proposed Americans with Disabilities Act standards, and a Congressional study on improving access to outdoor recreational activities on federal land. He has a B.S. in Recreation Resource Management from the University of Wisconsin—Madison, including three years’ coursework in Landscape Architecture and Civil Engineering. He has presented on Universal Design and Programming at several national conferences and served on the Board of Directors of American Trails since 2000. His love of the outdoors and his own paraplegia has given him a great interest in the creation of an accessible outdoor environment that does not ruin the characteristics and value of that environment.
Breece Robertson, Director of Partnerships and Strategy, Center for Geospatial Solutions, Lincoln Institute of Land Policy
Santa Fe, New Mexico
Breece Robertson combines geospatial technology and storytelling to inspire, activate, educate, and engage people to protect our planet. She is a noteworthy leader in the conservation and parks field with over two decades of experience. She is the Director of Partnerships and Strategy at the Center for Geospatial Solutions at the Lincoln Institute of Land Policy. In this role, she engages in global initiatives to connect partner ecosystems and guides game-changing geospatial innovations to fill critical gaps and improve upon legacy methodologies to meet ambitious land, water, climate and equity goals. Prior, she created and led the GIS, research and planning unit at The Trust for Public Land and built strategic initiatives like ParkScore, ParkServe, and Greenprinting since 2001. In 2006, she was awarded the Esri Special Achievement in GIS award and in 2012, the “Making a Difference” award. She authored a book called “Protecting the Places We Love” published in April 2021 by Esri Press. When she’s not protecting places, she’s exploring and enjoying them.
Umang Shah, Director of Product, Resilient Solutions 21 (RS21)
Pittsburgh, PA
Umang Shah is the Director of Product at RS21. He is responsible for RS21 product innovation and development and go-to-market strategy.
Umang has helped grow start-ups for the past decade. He has a strong understanding of complex cultural and interpersonal relationships as well as motivations that allow him to strategize win-win situations. His approach to designing best-in-class solutions using teamwork and agile approaches enables technological innovations that use data, logic, and other solutions to fill market needs.
Prior to joining RS21, Umang handled a wide range of roles in some of the largest telecom companies in the world and co-founded a company in which he managed a team of 40 people across 3 cities and multiple countries.
We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.
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Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.
While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.
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5,004 views • posted 06/09/2022
